{"id":7852,"date":"2025-12-24T10:36:23","date_gmt":"2025-12-24T08:36:23","guid":{"rendered":"https:\/\/pawsunited.ch\/?p=7852"},"modified":"2026-01-06T15:53:30","modified_gmt":"2026-01-06T13:53:30","slug":"relaunch-pawsunited","status":"publish","type":"post","link":"https:\/\/pawsunited.ch\/en\/relaunch-pawsunited\/","title":{"rendered":"Relaunch PawsUnited"},"content":{"rendered":"\n

A Realignment between the Canine World, Projects, and Personal Work<\/h2>\n\n\n\n

PawsUnited has grown over the years \u2014 in themes, projects, and perspectives. What originally started as dog training gradually evolved into a platform for various endeavors: the canine world, software, design, texts.<\/p>\n\n\n\n

The relaunch was less of a visual update and more of a content-driven step. The aim was to make the site more open without making it arbitrary. Less offering, more context. Less explanation, more structure.<\/p>\n\n\n\n

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\"\"<\/figure>\n<\/figure>\n\n\n\n
<\/div>\n\n\n\n

The new structure does not follow a traditional business model. It showcases thematic spaces instead of services and allows projects to emerge rather than selling them.<\/p>\n\n\n\n

This relaunch is part of this process\u2014and not a completed state.<\/p>\n\n\n\n

Here you can see some milestones on the journey toward the new alignment and new logo. I cannot deny that my graphic design education also contributed to my interest in pursuing this. \ud83d\ude09<\/p>\n\n\n\n

<\/div><\/div>
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PawsUnited Hundetraining Baer<\/p><\/div>\n

Initial Situation<\/h3>\n\n\n\n

The first logo was rather coincidentally created from a collage of an AI-generated background and Lina in Northern Germany.<\/p>\n\n\n\n

\"PawsUnited<\/figure>\n<\/div><\/div><\/div>
<\/div><\/div>

PawsUnited Hundetraining Baer<\/p><\/div><\/div><\/div>\n\n\n\n

Ideas…<\/p><\/div>\n

ArcticMoments<\/h3>\n\n\n\n

The idea involves handmade jewelry, merchandise items, coloring books, etc. Colorful and vibrant \ud83e\udd23.<\/p>\n\n\n\n

I now wish to integrate these contents here as well (collections).<\/p>\n\n\n\n

\"\"<\/figure>\n<\/div><\/div><\/div>
<\/div><\/div>

Ideas…<\/p><\/div><\/div><\/div>\n\n\n\n

First Scratch<\/p><\/div>\n

First Scratch<\/h3>\n\n\n\n

Simplification and abstraction of the original logo. Does not work on a dark background and in small sizes (very mask-like…).<\/p>\n\n\n\n

\"\"<\/figure>\n<\/div><\/div><\/div>
<\/div><\/div>

First Scratch<\/p><\/div><\/div><\/div>\n\n\n\n

Further Attempts<\/p><\/div>\n

Attempt with Silhouette<\/h3>\n\n\n\n

Looks like a T-shirt… \ud83d\ude48\ud83d\udc5a<\/p>\n\n\n\n

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<\/div><\/div>

Further Attempts<\/p><\/div><\/div><\/div>\n\n\n\n

Suggestion of a Connection Point<\/p><\/div>\n

Entangled<\/h3>\n\n\n\n

The attempt to connect a P and U with a connection point.<\/p>\n\n\n\n

\"\"<\/figure>\n<\/div><\/div><\/div>
<\/div><\/div>

Suggestion of a Connection Point<\/p><\/div><\/div><\/div>\n\n\n\n

Relaunch<\/p><\/div>\n

Connection Point<\/h3>\n\n\n\n

Heavily simplified, focusing on United and connection \u27b2 initials P and U connected with a connection point.<\/p>\n\n\n\n

\"Logo<\/figure>\n<\/div><\/div><\/div>
<\/div><\/div>

Relaunch<\/p><\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n

<\/div>\n\n\n\n

The logo naturally includes fonts, colors, and small design decisions that together form a whole. I am currently in the process of bundling these elements into a corporate design\u2014a framework that can grow.<\/p>\n\n\n\n

If you have any comments, questions, or thoughts about the relaunch, please feel free to contact me.<\/p>\n\n\n\n

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Get in Touch<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

A Realignment between the Canine World, Projects, and Personal Work PawsUnited has grown over the years \u2014 in themes, projects, and perspectives. What originally started as dog training gradually evolved into a platform for various endeavors: the canine world, software, design, texts. The relaunch was less of a visual update and more of a content-driven… Read More »Relaunch PawsUnited<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":7867,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","pgc_sgb_lightbox_settings":"","_themeisle_gutenberg_block_has_review":false,"iawp_total_views":62,"footnotes":""},"categories":[35,42],"tags":[],"class_list":["post-7852","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-projekte","category-grafikdesign"],"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/pawsunited.ch\/en\/wp-json\/wp\/v2\/posts\/7852","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pawsunited.ch\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pawsunited.ch\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pawsunited.ch\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pawsunited.ch\/en\/wp-json\/wp\/v2\/comments?post=7852"}],"version-history":[{"count":2,"href":"https:\/\/pawsunited.ch\/en\/wp-json\/wp\/v2\/posts\/7852\/revisions"}],"predecessor-version":[{"id":7876,"href":"https:\/\/pawsunited.ch\/en\/wp-json\/wp\/v2\/posts\/7852\/revisions\/7876"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pawsunited.ch\/en\/wp-json\/wp\/v2\/media\/7867"}],"wp:attachment":[{"href":"https:\/\/pawsunited.ch\/en\/wp-json\/wp\/v2\/media?parent=7852"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pawsunited.ch\/en\/wp-json\/wp\/v2\/categories?post=7852"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pawsunited.ch\/en\/wp-json\/wp\/v2\/tags?post=7852"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}