{"id":9308,"date":"2026-06-02T14:09:38","date_gmt":"2026-06-02T12:09:38","guid":{"rendered":"https:\/\/pawsunited.ch\/?p=9308"},"modified":"2026-06-02T15:35:54","modified_gmt":"2026-06-02T13:35:54","slug":"corporate-design-eine-marke-von-grund-auf","status":"publish","type":"post","link":"https:\/\/pawsunited.ch\/en\/corporate-design-eine-marke-von-grund-auf\/","title":{"rendered":"Corporate Design \u2013 Building a Brand from Scratch"},"content":{"rendered":"\n<div class=\"wp-block-rank-math-toc-block\" id=\"rank-math-toc\"><h2>Table of Contents <\/h2><nav><ul><li class=\"\"><a href=\"#von-der-idee-zur-marke\">From Idea to Brand<\/a><\/li><li class=\"\"><a href=\"#namensfindung-norr-essence\">Naming: Norr Essence<\/a><\/li><li class=\"\"><a href=\"#drei-logos-drei-haltungen\">Three Logos, Three Attitudes<\/a><ul><li class=\"\"><a href=\"#variante-a-die-moltebeere\">Option A \u2013 The Cloudberry<\/a><\/li><li class=\"\"><a href=\"#variante-b-der-nordlichtbogen\">Option B \u2013 The Aurora Arch<\/a><\/li><li class=\"\"><a href=\"#variante-c-berg-mit-nordlicht\">Option C \u2013 Mountain with Northern Lights<\/a><\/li><\/ul><\/li><li class=\"\"><a href=\"#die-entscheidung\">The Decision<\/a><\/li><li class=\"\"><a href=\"#vom-logo-zur-marke-die-anwendungen\">From Logo to Brand: The Applications<\/a><ul><li class=\"\"><a href=\"#gestaltungsregeln\">Design Rules<\/a><\/li><li class=\"\"><a href=\"#briefbogen\">Letterhead and Business Card<\/a><\/li><li class=\"\"><a href=\"#fahrzeugbeschriftung\">Vehicle Branding<\/a><\/li><li class=\"\"><a href=\"#etiketten-und-produktmockups\">Labels and Product Mockups<\/a><\/li><\/ul><\/li><li class=\"\"><a href=\"#das-feedback\">The Feedback<\/a><\/li><li class=\"\"><a href=\"#mein-fazit\">My Conclusion<\/a><\/li><li class=\"\"><a href=\"#daraus-entstandenes-design\">Outlook<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n<h2 id=\"von-der-idee-zur-marke\" class=\"wp-block-heading\">From Idea to Brand<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Following the <a href=\"https:\/\/pawsunited.ch\/en\/logodesign-ein-einblick-in-mein-ofg-studium\/\" target=\"_blank\" rel=\"noreferrer noopener\">Logo Design<\/a> module, Module 8 took the next step: Corporate Design. This time, it wasn\u2019t just about a logo, but about a complete brand identity \u2013 from naming to product mockups.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There were two themes to choose from: a transport company or a natural cosmetics label. I didn\u2019t hesitate for long. I hardly use cosmetics myself \u2013 but when I do, I have a clear weakness for natural products. \ud83d\ude09 And above all: the theme allowed me to connect with what currently surrounds me. I live in Northern Sweden. The nature here is raw, quiet, and very tangible. That\u2019s exactly what I wanted to design.<\/p>\n\n\n\n<h2 id=\"namensfindung-norr-essence\" class=\"wp-block-heading\">Naming: Norr Essence<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">At the beginning, there wasn&#8217;t a finished idea, but rather a collection of associations. In a mind map, I captured terms and moods that could represent Nordic nature and natural cosmetics: northern lights, fj\u00e4ll, clarity, purity, vastness. Looking back, the final name was already embedded there\u2014initially as &#8220;N\u00f8r&#8221; or &#8220;Nor Essence,&#8221; and even &#8220;Norr Essence&#8221; already appeared in parentheses.<\/p>\n\n\n<div class=\"pgc-sgb-cb wp-block-pgcsimplygalleryblock-justified \" data-gallery-id=\"f2980883\"><div class=\"sgb-preloader\" id=\"pr_f2980883\">\n\t<div class=\"sgb-square\" style=\"background:#d4d4d4\"><\/div>\n\t<div class=\"sgb-square\" style=\"background:#d4d4d4\"><\/div>\n\t<div class=\"sgb-square\" style=\"background:#d4d4d4\"><\/div>\n\t<div class=\"sgb-square\" style=\"background:#d4d4d4\"><\/div><\/div><div class=\"simply-gallery-amp pgc_sgb_slider \"><noscript><div class=\"sgb-gallery\"><div class=\"sgb-item\"><a href=\"https:\/\/pawsunited.ch\/corporate-design-eine-marke-von-grund-auf\/ofg-corporate-design-mindmap\/\" target=\"_blank\"><img decoding=\"async\" alt=\"OfG Corporate Design Mindmap\" width=\"300\" height=\"131\" loading=\"lazy\" src=\"https:\/\/pawsunited.ch\/wp-content\/uploads\/2026\/06\/OfG-Corporate-Design-Mindmap-300x131.jpg\" srcset=\"https:\/\/pawsunited.ch\/wp-content\/uploads\/2026\/06\/OfG-Corporate-Design-Mindmap-300x131.jpg 300w,https:\/\/pawsunited.ch\/wp-content\/uploads\/2026\/06\/OfG-Corporate-Design-Mindmap-1024x447.jpg 1024w,https:\/\/pawsunited.ch\/wp-content\/uploads\/2026\/06\/OfG-Corporate-Design-Mindmap.jpg 1920w\" sizes=\"auto, 250px\" title=\"\"><\/a><\/div><\/div><\/noscript><\/div><script type=\"application\/json\" class=\"sgb-data\">{\"lastRowFill\":true,\"externalLink\":false,\"collectionThumbSubMenuDownload\":false,\"collectionThumbSubMenuShare\":false,\"galleryType\":\"pgc_sgb_justified\",\"galleryId\":\"f2980883\",\"images\":[{\"id\":9311,\"title\":\"OfG Corporate Design Mindmap\",\"url\":\"https:\/\/pawsunited.ch\/wp-content\/uploads\/2026\/06\/OfG-Corporate-Design-Mindmap.jpg\",\"link\":\"https:\/\/pawsunited.ch\/corporate-design-eine-marke-von-grund-auf\/ofg-corporate-design-mindmap\/\",\"alt\":\"OfG Corporate Design Mindmap\",\"description\":\"\",\"caption\":\"\",\"mime\":\"image\/jpeg\",\"type\":\"image\",\"width\":1920,\"height\":838,\"sizes\":{\"thumbnail\":{\"height\":150,\"width\":150,\"url\":\"https:\/\/pawsunited.ch\/wp-content\/uploads\/2026\/06\/OfG-Corporate-Design-Mindmap-150x150.jpg\",\"orientation\":\"landscape\"},\"medium\":{\"height\":131,\"width\":300,\"url\":\"https:\/\/pawsunited.ch\/wp-content\/uploads\/2026\/06\/OfG-Corporate-Design-Mindmap-300x131.jpg\",\"orientation\":\"landscape\"},\"large\":{\"height\":447,\"width\":1024,\"url\":\"https:\/\/pawsunited.ch\/wp-content\/uploads\/2026\/06\/OfG-Corporate-Design-Mindmap-1024x447.jpg\",\"orientation\":\"landscape\"},\"full\":{\"url\":\"https:\/\/pawsunited.ch\/wp-content\/uploads\/2026\/06\/OfG-Corporate-Design-Mindmap.jpg\",\"height\":838,\"width\":1920,\"orientation\":\"landscape\"}},\"imageMeta\":{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"keywords\":[],\"alt\":\"\"},\"meta\":false,\"postlink\":\"https:\/\/pawsunited.ch\/corporate-design-eine-marke-von-grund-auf\/ofg-corporate-design-mindmap\/\"}],\"useClobalSettings\":true,\"shareTwitter\":false,\"sharePinterest\":false,\"sliderItemDownload\":false,\"shareCopyLink\":false,\"sliderSocialShareEnabled\":false,\"otterConditions\":[],\"itemsMetaDataCollection\":[]}<\/script><script>(function(){if(window.PGC_SGB && window.PGC_SGB.searcher){window.PGC_SGB.searcher.initBlocks()}})()<\/script><\/div>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">So, the name accompanied the process earlier than I initially realized. However, it wasn&#8217;t officially decided until later\u2014and then it immediately felt right: <strong>Norr Essence<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;Norr&#8221; is Swedish for &#8220;North&#8221; and refers to Norrland\u2014Lapland, Norrbotten, vast forests, moors, birches. &#8220;Essence&#8221; stands for the essential, for a focus on what is necessary.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The name combines origin and attitude. It sounds calm, is internationally understood, and can be explained without needing an explanation.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-default has-border-color is-layout-flow wp-block-quote-is-layout-flow\" style=\"border-color:#5f7c73\">\n<p class=\"wp-block-paragraph\">Claim:\u00a0Care from the essence of the North.<\/p>\n<\/blockquote>\n\n\n\n<h2 id=\"drei-logos-drei-haltungen\" class=\"wp-block-heading\">Three Logos, Three Attitudes<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The assignment required the development of three distinct logos. This resulted in three different approaches, all of which are inspired by Nordic nature.<\/p>\n\n\n\n<h3 id=\"variante-a-die-moltebeere\" class=\"wp-block-heading\">Option A \u2013 The Cloudberry<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The cloudberry (Swedish:\u00a0<em>Hjortron<\/em>) grows wild in the subarctic moors of Northern Sweden. It is rare, cannot be cultivated, is rich in vitamins\u2014and possesses a golden color that is immediately well-suited for a cosmetics logo. It is often referred to as &#8220;the gold of the North.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The resulting logo is highly abstracted and compact. I chose a warm gold for the color\u2014a deliberate contrast to the cool Nordic imagery. The symbol feels warm, while the name remains cool.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\" id=\"wp-block-themeisle-blocks-image-607f8adf\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1347\" src=\"https:\/\/pawsunited.ch\/wp-content\/uploads\/2026\/06\/Norr-Essence-Moltebeere-vertikal.jpeg\" alt=\"Norr Essence Logo Moltebeere Wort- \/ Bildmarke\" class=\"wp-image-9327\" style=\"aspect-ratio:1.4260097647581003;object-fit:cover;width:600px\" title=\"\" srcset=\"https:\/\/pawsunited.ch\/wp-content\/uploads\/2026\/06\/Norr-Essence-Moltebeere-vertikal.jpeg 1920w, https:\/\/pawsunited.ch\/wp-content\/uploads\/2026\/06\/Norr-Essence-Moltebeere-vertikal-300x210.jpeg 300w, https:\/\/pawsunited.ch\/wp-content\/uploads\/2026\/06\/Norr-Essence-Moltebeere-vertikal-1024x718.jpeg 1024w, https:\/\/pawsunited.ch\/wp-content\/uploads\/2026\/06\/Norr-Essence-Moltebeere-vertikal-768x539.jpeg 768w, https:\/\/pawsunited.ch\/wp-content\/uploads\/2026\/06\/Norr-Essence-Moltebeere-vertikal-1536x1078.jpeg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n<\/div>\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Typography:<\/strong>\u00a0Cormorant SC (Small Caps)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Design Rules:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>x = Width of the cloudberry<\/li>\n\n\n\n<li>Font height: approx. 1\/3 x<\/li>\n\n\n\n<li>Distance between symbol and text: approx. 1\/2 x<\/li>\n\n\n\n<li>Logo clear space = x<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Feedback:<\/strong> Overall, the visual element and the typography have been combined very effectively here, forming a beautiful and aesthetically pleasing unit.<\/p>\n\n\n\n<h3 id=\"variante-b-der-nordlichtbogen\" class=\"wp-block-heading\">Option B \u2013 The Aurora Arch<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Abstract, flowing lines in shades of green and blue. Modern, almost graphic-technical. As a phenomenon, the Northern Lights stand for purity, energy, and natural movement\u2014yet they remain elusive. This is reflected in this version.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\" id=\"wp-block-themeisle-blocks-image-841dbe09\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1661\" src=\"https:\/\/pawsunited.ch\/wp-content\/uploads\/2026\/06\/Norr-Essence-Nordlichtbogen.jpeg\" alt=\"Norr Essence Logo Nordlichtbogen Wort- \/ Bildmarke\" class=\"wp-image-9328\" style=\"aspect-ratio:1.4260097647581003;object-fit:cover;width:600px\" title=\"\" srcset=\"https:\/\/pawsunited.ch\/wp-content\/uploads\/2026\/06\/Norr-Essence-Nordlichtbogen.jpeg 1920w, https:\/\/pawsunited.ch\/wp-content\/uploads\/2026\/06\/Norr-Essence-Nordlichtbogen-300x260.jpeg 300w, https:\/\/pawsunited.ch\/wp-content\/uploads\/2026\/06\/Norr-Essence-Nordlichtbogen-1024x886.jpeg 1024w, https:\/\/pawsunited.ch\/wp-content\/uploads\/2026\/06\/Norr-Essence-Nordlichtbogen-768x664.jpeg 768w, https:\/\/pawsunited.ch\/wp-content\/uploads\/2026\/06\/Norr-Essence-Nordlichtbogen-1536x1329.jpeg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n<\/div>\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Typography:<\/strong>\u00a0Inter with slight letter spacing<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Design Rules:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>x = Height of the upper aurora bar on the left side<\/li>\n\n\n\n<li>Font height: approx. 65% of x<\/li>\n\n\n\n<li>Logo clear space = x<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Feedback:<\/strong> Cool and clear, with something calming about it. The font could have been slightly larger.<\/p>\n\n\n\n<h3 id=\"variante-c-berg-mit-nordlicht\" class=\"wp-block-heading\">Option C \u2013 Mountain with Northern Lights<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The mountainous silhouette represents stability, while the arch above it stands for lightness. Graphically reduced, with clean lines.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\" id=\"wp-block-themeisle-blocks-image-ea39f316\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1455\" src=\"https:\/\/pawsunited.ch\/wp-content\/uploads\/2026\/06\/Norr-Essence-Berge.jpeg\" alt=\"Norr Essence Logo Berge Wort- \/ Bildmarke\" class=\"wp-image-9330\" style=\"aspect-ratio:1.4260097647581003;object-fit:cover;width:600px\" title=\"\" srcset=\"https:\/\/pawsunited.ch\/wp-content\/uploads\/2026\/06\/Norr-Essence-Berge.jpeg 1920w, https:\/\/pawsunited.ch\/wp-content\/uploads\/2026\/06\/Norr-Essence-Berge-300x227.jpeg 300w, https:\/\/pawsunited.ch\/wp-content\/uploads\/2026\/06\/Norr-Essence-Berge-1024x776.jpeg 1024w, https:\/\/pawsunited.ch\/wp-content\/uploads\/2026\/06\/Norr-Essence-Berge-768x582.jpeg 768w, https:\/\/pawsunited.ch\/wp-content\/uploads\/2026\/06\/Norr-Essence-Berge-1536x1164.jpeg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n<\/div>\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Typography:<\/strong>\u00a0Libre Franklin<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Design Rules:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>x = Height of the mountain with the aurora arch<\/li>\n\n\n\n<li>Font height: approx. 1\/3 x (also serves as the distance between image and text)<\/li>\n\n\n\n<li>Logo clear space = x<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Feedback:<\/strong> The proportions within the visual element could be adjusted slightly. The green crescent appears a bit too large for the mountain peaks.<\/p>\n\n\n\n<h2 id=\"die-entscheidung\" class=\"wp-block-heading\">The Decision<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">I conducted small feedback rounds with friends. The result was clear: women preferred the cloudberry, while men tended toward the aurora. Since the brand is aimed at women, the decision was almost already made.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But I was also convinced from a design perspective. The cloudberry logo feels more emotional and human than the aurora versions. It possesses a warmth that the others lack. Furthermore, it works even at very small sizes\u2014on a business card, on the website, or on a product label.<\/p>\n\n\n\n<h2 id=\"vom-logo-zur-marke-die-anwendungen\" class=\"wp-block-heading\">From Logo to Brand: The Applications<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">This was the part that challenged me the most\u2014not because it was technically more difficult, but because I suddenly had to work with a product I barely know. I prefer designing for things that are familiar to me. But perhaps that is exactly what this exercise is about.<\/p>\n\n\n\n<h3 id=\"gestaltungsregeln\" class=\"wp-block-heading\">Design Rules<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Behind the applications was a simple but deliberately defined design system. Clear space, text height, and the distance between the symbol and the typography are proportionally defined\u2014ensuring the logo remains consistent across all media, from letterheads to product packaging.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Typography:<\/strong>\u00a0<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Logo: Cormorant SC (Small Caps) \u2013 classic, calm, connected to nature.<\/li>\n\n\n\n<li>Body text &#038; applications: Sans-serif complement for clarity<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Color Palette:<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\" id=\"wp-block-themeisle-blocks-image-76d443ee\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"900\" src=\"https:\/\/pawsunited.ch\/wp-content\/uploads\/2026\/06\/Norr-Essence-CD-Farbwelt.jpg\" alt=\"Norr Essence CD Farbwelt\" class=\"wp-image-9332\" style=\"aspect-ratio:1.4260097647581003;object-fit:cover;width:600px\" title=\"\" srcset=\"https:\/\/pawsunited.ch\/wp-content\/uploads\/2026\/06\/Norr-Essence-CD-Farbwelt.jpg 1200w, https:\/\/pawsunited.ch\/wp-content\/uploads\/2026\/06\/Norr-Essence-CD-Farbwelt-300x225.jpg 300w, https:\/\/pawsunited.ch\/wp-content\/uploads\/2026\/06\/Norr-Essence-CD-Farbwelt-1024x768.jpg 1024w, https:\/\/pawsunited.ch\/wp-content\/uploads\/2026\/06\/Norr-Essence-CD-Farbwelt-768x576.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div>\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Clear Space<\/strong>:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\" id=\"wp-block-themeisle-blocks-image-ab24669f\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"900\" src=\"https:\/\/pawsunited.ch\/wp-content\/uploads\/2026\/06\/Norr-Essence-Moltebeere-Schutzzone.jpg\" alt=\"Norr Essence Moltebeeren-Logo Schutzzone\" class=\"wp-image-9333\" style=\"aspect-ratio:1.4260097647581003;object-fit:cover;width:600px\" title=\"\" srcset=\"https:\/\/pawsunited.ch\/wp-content\/uploads\/2026\/06\/Norr-Essence-Moltebeere-Schutzzone.jpg 1200w, https:\/\/pawsunited.ch\/wp-content\/uploads\/2026\/06\/Norr-Essence-Moltebeere-Schutzzone-300x225.jpg 300w, https:\/\/pawsunited.ch\/wp-content\/uploads\/2026\/06\/Norr-Essence-Moltebeere-Schutzzone-1024x768.jpg 1024w, https:\/\/pawsunited.ch\/wp-content\/uploads\/2026\/06\/Norr-Essence-Moltebeere-Schutzzone-768x576.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div>\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Clear Space<\/strong>: One berry width = <strong>x<\/strong><\/li>\n\n\n\n<li><strong>Font height<\/strong>: approx. <strong>1\/3 x<\/strong><\/li>\n\n\n\n<li><strong>Distance between symbol and text<\/strong>: approx. <strong>1\/2 x<\/strong><\/li>\n<\/ul>\n\n\n\n<h3 id=\"briefbogen\" class=\"wp-block-heading\">Letterhead and Business Card<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">This was the first time I could see whether the logo would function outside of the design phase. The letterhead and business card didn&#8217;t just have to look good; they needed to create a calm and consistent brand identity.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The letterhead design remained deliberately understated: a clear hierarchy, plenty of white space, and a subtle curved line at the bottom, which reappears later in other applications.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The business card also incorporates this line, visually connecting the front and back. Feedback suggested maintaining the central axis more consistently and omitting the icons\u2014a valid point.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\" id=\"wp-block-themeisle-blocks-image-df150fc5\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"900\" src=\"https:\/\/pawsunited.ch\/wp-content\/uploads\/2026\/06\/Norr-Essence-Briefbogen-und-Visitenkarte.jpg\" alt=\"Norr Essence Briefbogen und Visitenkarte\" class=\"wp-image-9352\" style=\"aspect-ratio:1.4260097647581003;object-fit:cover;width:600px\" title=\"\" srcset=\"https:\/\/pawsunited.ch\/wp-content\/uploads\/2026\/06\/Norr-Essence-Briefbogen-und-Visitenkarte.jpg 1200w, https:\/\/pawsunited.ch\/wp-content\/uploads\/2026\/06\/Norr-Essence-Briefbogen-und-Visitenkarte-300x225.jpg 300w, https:\/\/pawsunited.ch\/wp-content\/uploads\/2026\/06\/Norr-Essence-Briefbogen-und-Visitenkarte-1024x768.jpg 1024w, https:\/\/pawsunited.ch\/wp-content\/uploads\/2026\/06\/Norr-Essence-Briefbogen-und-Visitenkarte-768x576.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div>\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 id=\"fahrzeugbeschriftung\" class=\"wp-block-heading\">Vehicle Branding<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The vehicle branding also follows the minimalist visual identity\u2014with subtle placement and strong visibility from a distance.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, the feedback pointed out a valid weakness here: the logo and the address are placed on the car door without a design connection. This version does not yet achieve the same level of clarity as the other applications.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\" id=\"wp-block-themeisle-blocks-image-8823a7fa\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"900\" src=\"https:\/\/pawsunited.ch\/wp-content\/uploads\/2026\/06\/Norr-Essence-Autobeschriftung.jpg\" alt=\"Norr Essence Autobeschriftung\" class=\"wp-image-9353\" style=\"aspect-ratio:1.4260097647581003;object-fit:cover;width:600px\" title=\"\" srcset=\"https:\/\/pawsunited.ch\/wp-content\/uploads\/2026\/06\/Norr-Essence-Autobeschriftung.jpg 1200w, https:\/\/pawsunited.ch\/wp-content\/uploads\/2026\/06\/Norr-Essence-Autobeschriftung-300x225.jpg 300w, https:\/\/pawsunited.ch\/wp-content\/uploads\/2026\/06\/Norr-Essence-Autobeschriftung-1024x768.jpg 1024w, https:\/\/pawsunited.ch\/wp-content\/uploads\/2026\/06\/Norr-Essence-Autobeschriftung-768x576.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div>\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 id=\"etiketten-und-produktmockups\" class=\"wp-block-heading\">Labels and Product Mockups<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">This part was more unfamiliar to me than the rest of the project\u2014not technically, but in terms of content. I rarely use cosmetics myself and therefore initially had little idea of how such products look or are designed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As a result, part of it was developed through research\u2014and yes, with a little help from Google and AI. I particularly enjoyed working on the labels themselves. Evolving the cloudberry into a pattern and design element, experimenting with different visual styles, and incorporating natural structures felt surprisingly harmonious.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The products themselves were less familiar to me than the design surrounding them\u2014and perhaps that is exactly what made the task so interesting.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Pure. Clear. Connected to nature.<\/em> \u2013 three words that suddenly made sense here.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\" id=\"wp-block-themeisle-blocks-image-5b21020b\"><img loading=\"lazy\" decoding=\"async\" width=\"724\" height=\"1024\" data-id=\"9355\" src=\"https:\/\/pawsunited.ch\/wp-content\/uploads\/2026\/06\/Norr-Essence-Produktmockup-1-724x1024.jpg\" alt=\"\" class=\"wp-image-9355\" title=\"\" srcset=\"https:\/\/pawsunited.ch\/wp-content\/uploads\/2026\/06\/Norr-Essence-Produktmockup-1-724x1024.jpg 724w, https:\/\/pawsunited.ch\/wp-content\/uploads\/2026\/06\/Norr-Essence-Produktmockup-1-212x300.jpg 212w, https:\/\/pawsunited.ch\/wp-content\/uploads\/2026\/06\/Norr-Essence-Produktmockup-1-768x1087.jpg 768w, https:\/\/pawsunited.ch\/wp-content\/uploads\/2026\/06\/Norr-Essence-Produktmockup-1-1086x1536.jpg 1086w, https:\/\/pawsunited.ch\/wp-content\/uploads\/2026\/06\/Norr-Essence-Produktmockup-1.jpg 1357w\" sizes=\"auto, (max-width: 724px) 100vw, 724px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\" id=\"wp-block-themeisle-blocks-image-6232e999\"><img loading=\"lazy\" decoding=\"async\" width=\"724\" height=\"1024\" data-id=\"9356\" src=\"https:\/\/pawsunited.ch\/wp-content\/uploads\/2026\/06\/Norr-Essence-Produktmockup-2-724x1024.jpg\" alt=\"\" class=\"wp-image-9356\" title=\"\" srcset=\"https:\/\/pawsunited.ch\/wp-content\/uploads\/2026\/06\/Norr-Essence-Produktmockup-2-724x1024.jpg 724w, https:\/\/pawsunited.ch\/wp-content\/uploads\/2026\/06\/Norr-Essence-Produktmockup-2-212x300.jpg 212w, https:\/\/pawsunited.ch\/wp-content\/uploads\/2026\/06\/Norr-Essence-Produktmockup-2-768x1087.jpg 768w, https:\/\/pawsunited.ch\/wp-content\/uploads\/2026\/06\/Norr-Essence-Produktmockup-2-1086x1536.jpg 1086w, https:\/\/pawsunited.ch\/wp-content\/uploads\/2026\/06\/Norr-Essence-Produktmockup-2.jpg 1357w\" sizes=\"auto, (max-width: 724px) 100vw, 724px\" \/><\/figure>\n<\/figure>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 id=\"das-feedback\" class=\"wp-block-heading\">The Feedback<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The feedback on the module was both appreciative and precise. I found this specific mix very helpful\u2014it highlighted not only what was already working but also where more clarity could have been achieved.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The combination of image and typography in Version A, the calm clarity of Version B, and the more dynamic visual elements in Version C were all well-received. The applications were also perceived as aesthetic and harmonious overall\u2014particularly the packaging and product presentations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Not everything worked equally well. In the vehicle branding, the design connection between the logo and the address was missing; in Version C, the proportions did not yet feel fully balanced; and for the business card, it was recommended to adhere more consistently to the central axis and to omit the icons.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">All of these points were easy to follow. I found it especially helpful that they weren&#8217;t just general statements, but specifically showed where the design already holds up\u2014and where more clarity would have been possible.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-plain is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">The corporate design is therefore still expandable\u2014which is a good thing.<\/p>\n<cite>Feedback from the OfG certificate of achievement (translated from German)<\/cite><\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">I read this sentence less as criticism and more as an invitation.<\/p>\n\n\n\n<h2 id=\"mein-fazit\" class=\"wp-block-heading\">My Conclusion<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">This module has shown me that a logo is actually just the beginning. A brand only truly becomes visible when it has to hold its own across various media.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The connection to Northern Sweden became my anchor throughout the process. I didn&#8217;t have to invent a mood; instead, I could design something I am personally familiar with.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What I\u2019ve taken away most of all is this: A good idea alone is not enough\u2014it is consistency that turns it into a visual identity. And feedback is most helpful when it is specific.<\/p>\n\n\n\n<h2 id=\"daraus-entstandenes-design\" class=\"wp-block-heading\">Outlook<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In the meantime, I have completed the graphic design course at <a href=\"https:\/\/ofg-studium.de\/\" target=\"_blank\" rel=\"noreferrer noopener\">OfG<\/a>. Between then and now, there were further modules\u2014including Marketing and Screen Design, which later led to the redesign of my website. I will be touching on some of these here.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And the cloudberry didn&#8217;t just disappear, either. I liked the motif so much that it eventually evolved into its own <a href=\"https:\/\/pawsunited.ch\/en\/designs-prints\/\">product designs<\/a>.<\/p>\n\n\n<div class=\"wp-block-image is-style-rounded\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/pawsunited.ch\/wp-content\/uploads\/2026\/06\/Moltebeere-Norr-Trinkflasche.png\" alt=\"\" class=\"wp-image-9359\" style=\"width:400px\" title=\"\" srcset=\"https:\/\/pawsunited.ch\/wp-content\/uploads\/2026\/06\/Moltebeere-Norr-Trinkflasche.png 600w, https:\/\/pawsunited.ch\/wp-content\/uploads\/2026\/06\/Moltebeere-Norr-Trinkflasche-300x300.png 300w, https:\/\/pawsunited.ch\/wp-content\/uploads\/2026\/06\/Moltebeere-Norr-Trinkflasche-150x150.png 150w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><figcaption class=\"wp-element-caption\">Cloudberry on water bottle<\/figcaption><\/figure>\n<\/div>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">If you have questions about my learning process or about logo design, I would be happy to discuss them.<\/p>\n\n\n\n<p class=\"has-text-align-center has-nv-c-2-color has-text-color has-link-color has-medium-font-size wp-elements-b216997ca027493a59f056cd6197a9a1 wp-block-paragraph\">\u25cf<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/pawsunited.ch\/en\/kontakt\/\" style=\"border-top-left-radius:300px;border-top-right-radius:300px;border-bottom-left-radius:300px;border-bottom-right-radius:300px\">I\u2019m happy to receive a message<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-group is-content-justification-space-between is-nowrap is-layout-flex wp-container-core-group-is-layout-b0ffac9c wp-block-group-is-layout-flex\">\n\n<\/div>","protected":false},"excerpt":{"rendered":"<p>From Idea to Brand Following the Logo Design module, Module 8 took the next step: Corporate Design. This time, it wasn\u2019t just about a logo, but about a complete brand identity \u2013 from naming to product mockups. There were two themes to choose from: a transport company or a natural cosmetics label. I didn\u2019t hesitate&hellip;&nbsp;<a href=\"https:\/\/pawsunited.ch\/en\/corporate-design-eine-marke-von-grund-auf\/\" rel=\"bookmark\">Read More &raquo;<span class=\"screen-reader-text\">Corporate Design \u2013 Building a Brand from Scratch<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":9318,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","pgc_sgb_lightbox_settings":"","_themeisle_gutenberg_block_has_review":false,"iawp_total_views":26,"footnotes":""},"categories":[42],"tags":[],"class_list":["post-9308","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-grafikdesign"],"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/pawsunited.ch\/en\/wp-json\/wp\/v2\/posts\/9308","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pawsunited.ch\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pawsunited.ch\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pawsunited.ch\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pawsunited.ch\/en\/wp-json\/wp\/v2\/comments?post=9308"}],"version-history":[{"count":2,"href":"https:\/\/pawsunited.ch\/en\/wp-json\/wp\/v2\/posts\/9308\/revisions"}],"predecessor-version":[{"id":9395,"href":"https:\/\/pawsunited.ch\/en\/wp-json\/wp\/v2\/posts\/9308\/revisions\/9395"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pawsunited.ch\/en\/wp-json\/wp\/v2\/media\/9318"}],"wp:attachment":[{"href":"https:\/\/pawsunited.ch\/en\/wp-json\/wp\/v2\/media?parent=9308"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pawsunited.ch\/en\/wp-json\/wp\/v2\/categories?post=9308"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pawsunited.ch\/en\/wp-json\/wp\/v2\/tags?post=9308"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}