
Connected by Purpose
PawsUnited – Between Humans, Animals, Technology, and Meaning
PawsUnited is the framework for projects that combine relationship, structure, and responsibility.
I work at the interfaces—where people, systems, and meaning converge.
Digital Ideas & Visual Projects
Digital ideas and visual projects that grow from my themes, questions, and experiences.
PawsUnited Go!
Daily tips for time together with your dog—simple, practical, and pressure-free.

Jot Diary
Simple. Personal. Yours. Your minimalist pocket journal – out now on the App Store.

Not a Traditional Business
My work operates between connection, structure, and responsibility—where humans, animals, and technology intersect.
Connection • Structure • Responsibility
Further Projects & Topics
Additional aspects of my work.


Dog & Relationship
Practical insights, digital tools, and training philosophy—emerged from everyday life with a dog.

Latest Insights
Nära naturen. Nära livet. – An Image Campaign for Glommersträsk
Designing What You Know Module 9 of the OfG course was: An image campaign for a town or region. Design a logo, develop slogans, and create three advertisements. I could have chosen… Read More »

A Podcast Guest
I was a guest on Bianca Piotrowski’s podcast Cookies Friends, alongside her rescue dog Cookie. A conversation about adoption, Lapland, and life with Lina, Ayla, and Missie. (Episode in German.)
Die Umorientierung – wichtiges Puzzleteil für den Rückruf
Umorientierung kann sehr schwer sein Die Umorientierung zum Menschen kann für einen Hund sehr schwer sein. Insbesondere in… Read More »
Abstand, Raum und Respekt sind wichtig
Hallo, ich bin Lina, eine Hündin mit einem ganz besonderen Charakter. Ich liebe es, mit anderen Hunden durch… Read More »
Umstritten – der Hund muss “Hallo” sagen
Vorurteile sind weit verbreitet und können in verschiedenen Bereichen des Lebens auftreten – auch in Bezug auf unsere… Read More »
Control and Self-Efficacy – Should Your Dog Never Decide?
How Control and Self-Efficacy Enrich the Lives of Dogs Control and self-efficacy are important needs for dogs and… Read More »
Let’s shape connection.
Feedback on the app, a thought on a post, or a potential project?
I look forward to hearing from you—straightforward and personal.