A Realignment between the Canine World, Projects, and Personal Work
PawsUnited has grown over the years — in themes, projects, and perspectives. What originally started as dog training gradually evolved into a platform for various endeavors: the canine world, software, design, texts.
The relaunch was less of a visual update and more of a content-driven step. The aim was to make the site more open without making it arbitrary. Less offering, more context. Less explanation, more structure.
The new structure does not follow a traditional business model. It showcases thematic spaces instead of services and allows projects to emerge rather than selling them.
This relaunch is part of this process—and not a completed state.
Here you can see some milestones on the journey toward the new alignment and new logo. I cannot deny that my graphic design education also contributed to my interest in pursuing this. 😉
Initial Situation
The first logo was rather coincidentally created from a collage of an AI-generated background and Lina in Northern Germany.
ArcticMoments
The idea involves handmade jewelry, merchandise items, coloring books, etc. Colorful and vibrant 🤣.
I now wish to integrate these contents here as well (collections).
First Scratch
Simplification and abstraction of the original logo. Does not work on a dark background and in small sizes (very mask-like…).
Attempt with Silhouette
Looks like a T-shirt… 🙈👚
Entangled
The attempt to connect a P and U with a connection point.
Connection Point
Heavily simplified, focusing on United and connection ➲ initials P and U connected with a connection point.
The logo naturally includes fonts, colors, and small design decisions that together form a whole. I am currently in the process of bundling these elements into a corporate design—a framework that can grow.
If you have any comments, questions, or thoughts about the relaunch, please feel free to contact me.